AW21 Behind the Scenes

AW21 Behind the Scenes

Posted by Caroline Teakle on

AW21 is on the way and we can't way to show you our latest and greatest collection. Until then, we hope we can satisfy your curiosity and share some fun photos from our AW21 photo shoot.

The AW21 photoshoot was done a little early this season, in November 2020,  due to Baby Maxted arriving in January 2021!

The location for the shoot was Glo Studios, North Melbourne. Our lookbook is typically shot in July but we couldn't get together in July 2020 due to Covid so we were sad to miss out on a project we all enjoy. That made this November shoot all the more exciting; to get back in the studio and see the collection come together.

Studio @glowmelb
Photographer @jesslafrankie
Hair & Make Up @amykennymakeup
Models @giant.management, @chameleon_creature and @sammypadmore

Enjoy our video of the Maxted AW21 collection behind the scenes.

 

Older Post Newer Post

Behind the scenes

RSS
A photographer at a fashion shoot

The Perfect Shot - Top Tips from a Fashion Photographer

By Kate G

We have been working with Jess La Frankie, our favourite Melbourne-based photographer, for years. We love her and her endless talent. From years of honing...

Read more
A pile of luxury knitwear

Behind the Scenes of an International Fashion Photo Shoot

By Kate G

Before embarking on next season's photo shoot, we analysed our customer and brand. We wanted to focus on who we are talking to and where we want the brand to sit.  We knew...

Read more