Maxted was founded in 2018 out of a deep passion for fashion, women's knitwear, and sustainability. The brainchild of Caroline, a seasoned fashion designer with over a decade of experience in the industry, Maxted has blossomed from a side project into a full-fledged brand dedicated to creating high-quality knitwear with a conscious approach.
Caroline, the creative force behind Maxted, brings her wealth of experience and expertise to every piece of knitwear she designs. With a background that spans from boutique brands to renowned fashion houses like Burberry, Caroline has honed her skills and developed a keen eye for detail and craftsmanship.
The name "Maxted" holds special significance for Caroline, as it is her married name. It's also has a deep connection to British heritage and countryside roots.
Growing up surrounded by fields in the English countryside, Caroline's love for fashion was cultivated alongside her passion for nature and sustainability.
At Maxted, sustainability is not just a buzzword but a guiding principle woven into the fabric of the brand. The brand's commitment to sustainability is evident in its use of 100% Australian Merino wool sourced from Victorian farms. Each year, Maxted launches a small, curated capsule collection of luxury knitwear pieces, including grandpa cardigans, knit pullovers, roll neck jumpers, and cable knitwear, all crafted from the finest merino wool.
Originally based on the Surf Coast of Australia, Maxted operates with a small but dedicated team, ensuring that every aspect of the business, from design to shipping, is handled with care and attention to detail. With a warehouse located in Melbourne, Maxted strives to minimize its environmental footprint by reducing shipping times and avoiding over-ordering to prevent waste.
What sets Maxted apart is its commitment to creating knitwear that transcends trends and seasons, focusing instead on timeless designs that are made to last. Every Maxted piece is a testament to Caroline's dedication to quality, craftsmanship, and sustainability, reflecting her vision of fashion that is not only beautiful but also ethical and responsible.
As Maxted continues to grow, Caroline remains deeply invested in her customers and their values, ensuring that every decision made aligns with the brand's ethos of mindful consumption and environmental stewardship. With a loyal following of customers who appreciate the care and thoughtfulness behind each Maxted piece, the brand looks forward to a future where sustainability and style go hand in hand.