It's been a learning curve, since launching Maxted—never more so than selecting the models to display our collections. We wanted to explain for our existing, and new customers, why we display the measurements of our models, so you can understand a bit more about us.
We have worked with a range of models, selecting those that are the best fit for our brand and customers.
Model sizes and measurements on products
In our collections, we typically supply image variations of our products on real-life models. This helps our customers see how the item sits and wears. Flatlays, and deep-etch photography (clear model, white background) are helpful, but seeing a product on a person is much more effective for relatability and visualising the item on your own frame.
So, it's beneficial for us to supply our model's measurements, to help you get an understanding/perspective of how the item will work for you.
Our models range from 5'3 to 5'11- that's quite a significant difference!
Here are the models we have used in our previous collections.
Introducing our model: Emma
Emma • Small, 5' 7" (170 cm) tall, 84cm bust, 101 cm hips and a 74 cm waist. Model wears Small
Emma is from Super Mgmt Auckland
Introducing our model: Emila
Emila • XSmall, 5' 11" (180 cm) tall, 86cm bust, 95 cm hips and a 69 cm waist. Model wears Small
Emila is from Giant Models Melbourne
Introducing our model: Jade
Model Jade • XSmall, 5' 3" (160 cm) tall, 81cm bust, 81 cm hips and a 68.5cm waist. Model wears XS Wearing size S
Jade is a freelance model and a Surf Coast local.
Introducing our model: Mariana
Model Mariana • XSmall, 5' 5" (169 cm) tall, 78cm bust, 90 cm hips and a 60 cm waist. Model wears Small
Mariana is from DUO Management, Geelong.
Browse our latest knitwear collection to see our models in action.
And, if you're interested in more about our models, we have a blog post on behind the scenes of our knitwear collection shoot here.
And insight into working at a fashion brand here.
