Mustard colour in a stack of knitwear

Mustard Knits

Posted by Kate G on

We love mustard knitwear. In previous seasons, we included a nod to mustard with one or two pieces, but this season, we wanted to go bold with it. Mustard knitwear has become a favourite in the fashion industry for several reasons, and we're going to delve into why.
We have just released our latest range of Mustard knits, in a tone we call "Saffron".
Read on to see why we (and luxury brands) are utilising this tone more heavily right now. 

1. Rich tones add warmth

Knitwear keeps us warm and cosy. It's why we love it and reach for the knitwear when the temperature drops. Mustard knitwear takes it up a notch thanks to its rich, warm tone.
"We perceive up to 80 per cent of all impressions by means of our sight".
Visually, it adds an extra layer of warmth to the wearer. Meaning, just by wearing a warm colour we feel warmer.
a mustard coloured cardigan

Saffron Zig Zag Cardigan 

2. Mustard Makes a Versatile Statement

Mustard is a versatile colour that can be paired with a variety of others, from neutrals like black, white, and grey to more vibrant tones like teal or burgundy.

colour swatches alongside mustard

 

This versatility makes mustard knitwear an easy addition to almost any wardrobe.

a Mustard Knit

Saffron Della Roll Neck 

3. Enjoy the Feeling of Winter

Mustard is a colour that perfectly embodies colder seasons.

Mustard tones in autumn foliage

 

Mustard tones evoke the changing leaves and the warm, earthy vibrancy of autumn, making it a go-to choice for the cooler months. 

A chunk knit in a mustard tone

Saffron Cable Button Pullover  

4. Timeless Yet on Trend

While mustard might appear as a bold colour, it has a timeless quality that keeps it in style year after year. It manages to be trendy without being overly flashy, appealing to those who want to quietly stand out.
A model standing in a mustard knit
Fairisle Knitted Vest

5. Mustard Brightens Up Winter

Winter wardrobes often consist of darker, more muted colours. Mustard knitwear provides a pop of colour that can brighten up an otherwise dull winter outfit, making it a cheerful and lively choice for cold weather.
A baby wearing a mustard knit

Saffron Mini-Me Cable Button Pullover  

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