Behind the scenes of AW2020


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Our AW2020 collection has now been designed and in July we began photographing the new collection.

Photographer is Jess Lafrankie.
Makeup artist is Amy Kenny
Models Nat Kalinwoski and Laura Awood
Location is Eclat Creative

Make up artist preps a Maxted model

Preparing the AW2020 collection at Maxted

The inspiration behind our shoot came from 2 of Vogue's Pre-fall collections:

1) No. 21 2019 collection designed by Alessandro Dell'Acqua with a sea in winter theme and a "cinematic narrative" of a blonde, melancholic, slightly-despondent model walking "by herself on a wintry beach wrapped in cashmere".

Model shot from vogue pre fall 2019

2) Pre-fall 2019 Theory collection, with strong themes of casual, everyday tailoring from Francesco Fucci and cardigan-style jackets and influence from Georgio Armani feature heavily in that collection.

Theory pre-fall 2019

We can't reveal much about our AW2020 collection, but over the coming months we will add more behind the scenes images on our Instagram, so make sure you follow us to keep up to date with Maxted collections and behind the scenes features.

Browse the current AW collection here.

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