AW21 Behind the Scenes


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AW21 is on the way and we can't way to show you our latest and greatest collection. Until then, we hope we can satisfy your curiosity and share some fun photos from our AW21 photo shoot.

The AW21 photoshoot was done a little early this season, in November 2020,  due to Baby Maxted arriving in January 2021!

The location for the shoot was Glo Studios, North Melbourne. Our lookbook is typically shot in July but we couldn't get together in July 2020 due to Covid so we were sad to miss out on a project we all enjoy. That made this November shoot all the more exciting; to get back in the studio and see the collection come together.

Studio @glowmelb
Photographer @jesslafrankie
Hair & Make Up @amykennymakeup
Models, @chameleon_creature and @sammypadmore

Enjoy our video of the Maxted AW21 collection behind the scenes.