As a fashion designer, you will spend weeks collecting individual trend boards. It's essential to create a mood board to guide design decisions for the season. This board serves as a compass, representing what your brand stands for and acts as a reference point through the process.
It's your bible for the season. In our office, the chairs are constantly swivelling to ensure everyone is on the same page.
If you'd like more details about the 2024 trends we have included in our latest collection, click here.
Here are 6 ways to help you find inspiration to get started on your mood board.
1. Runways - Take inspiration from the latest collections
Victoria Beckham's Resort 2024 Collection
We're not the only ones who admire Victoria Beckham's work. In one of her latest collections, she shows that she's a better fashion designer than a Spice Girl. The ensemble highlights some of our favourite trends, including cables and a modern, elevated take on neutrals. Additionally, we appreciate the recent popularity of the v-neck trend.
Mui Mui Fall 2023 Collection
A Nostalgic Collection: Obsessed with the Crew Button-Down Cardigan. While browsing through the latest fashion shows, this collection stood out from the rest, especially the striking crew button-down cardigan layered like a classic twin set.
The styling over the sheer polka dot skirt was particularly noteworthy. It's clear that the use of sheer skirts was inspired by nostalgic 90s fashion, reminiscent of Kate Moss in that iconic sheer dress. It's exciting to see all these reference points to discuss and reflect on.
2. Influencers and trends that bubble up
We Discovered @georginalennon1
Spotlight on a British Influencer with Relatable Style and Inspiring Tips.
We can't get enough of this influencer's style, videos, and advice. At just 5'3, she's incredibly relatable and inspirational all at once. Her knack for knit styling is particularly impressive, as she expertly models one of our key trends – the knit vest.
3. Glossy magazines
Although we purchase fewer physical magazines, we still opt for online subscriptions like Vogue UK and Grazia UK. Subscribing to these classic publications is not only enjoyable, and affordable but also a great way to show support now we receive so much free content.
Check out this key image featuring Max Mara (LOVE) and our feature Autumnal colour of the season: Saffron. Thanks to Grazia UK.
4. Campaign shots
Campaign shots offer a unique perspective on runway looks, with striking art direction that captures the viewer's attention.
This particular image features the Dior Breton Stripe Pullover, showcasing its button detailing and incorporating two of our top fashion trends. Not only is it a stunning shot, but it also aligns perfectly with our brand's coastal identity
5. Unleash Pinterest's Full Potential
Pinterest is the perfect tool for exploring the unknown and venturing down rabbit holes. If you learn to harness its power, you can discover more than you ever thought possible.
This image captures a particular mood, with its fluid movements and grainy appearance reminiscent of an earlier time.
The woven skirt paired with a chunky knit creates an ensemble that feels timeless. We absolutely love the way she exudes confidence.
6. Editorials
ELLE Germany September 2017 Tess Hellfeuer by Mikael SchulzFinding this editorial has been a tremendous source of inspiration. You can view the entire shoot here. The vintage black-and-white aesthetic, the coastal scenery, and the knit stitches and layers of knitwear all come together seamlessly, creating a beautiful balance of textures and colours.
There you have it - 6 ways to find inspiration to help you build your mood board. Time to start pinning!
Check out our latest knitwear collection here.
