Recently I've spent a lot of my time focussed on the finer details of running a business, the parts that are vital for its success. While essential, these tasks don't 'spark joy' in me - I'm talking shipping, logistics, warehousing - the parts that nobody tells you will suck up a lot of your time when run a successful small business.
So, when my friend Imo and I found some time outside of our businesses and babies to play dress-up with the AW22 range I headed over to her place with a suitcase full of knits and we had a ball styling knitwear!
I love all the feedback I get on Maxted's collections so watching how Imo styled her knitwear was great for me to see. It wasn't always how I would style knitwear but I love Imo's style and it was great to see her process.
If I had to describe how she styles her knitwear in 3 words I would say its fun, elevated and practical - for her lifestyle.
Imo, for those that don't know is part of husband and wife duo that are building their dream life one DIY project at a time. They are proudly, self-taught furniture-makers, business owners, designers and stylists. Go check them out at Al + Imo.
So let's jump in to the 5 styled knitwear looks Imo created for her lifestyle.
1. Off to Weekend Lunch in Sadie Pullover in Golden ( or pair with flats for Farmers market)
This is what Imo said about the Pullover...
"It’s got this really lovely split detail up the side and it’s quite a loose fit which I like. But, what I love about this jumper is it's nice cuff detail. Being on the shorter side (160cm), with shorter arms, I tend to roll up my cuffs which works great with this knit. I decided to pair it with high-waisted cord flares, a corduroy cap, brown pointed toe leather boots and a long mustard and brown tartan check trench coat"
2. Mid week - Running around going to meetings in Fine Gauge Pullover in Bark
This is probably my favourite look, I love the simplicity of it. This is what Imo said about the Pullover...
"This is an easy, during-the-week look. I am wearing the Maxted fine gauge roll neck in the bark tone. It’s a cotton cashmere blend, and is extremely comfortable.
This is a really great piece to layer during the cooler months and to style this knitwear I have paired it with my high waisted straight-leg jeans, brown leather boots and a snug cropped shearling jacket.
I love the earthy colour and I can easily imagine this becoming a staple piece in my wardrobe this winter."
3. Tonal Grey Casual Going out Look - With Albie Pullover in Ashes (to be released next week)
"For a really easy, put-together look, I've gone for all tonal greys and blacks. I chose the Maxted Albie pullover which is a mohair blend and the colour is ashes. What I love about this knit is the gorgeous detailing that runs diagonally across the front. In the past, I've found jumpers with patterns can feel a bit chunky and unflattering but that wasn’t the case with this piece.
I styled this knitwear with a pair of grey wool, cropped trousers that I picked up from an op-shop years ago, patent leather black loafers and a black leather backpack."
4. Date Night! Merino Grandpa Cardigan in Pale Oat
"This is a going-out look! Let’s say we have a babysitter and we’re heading out for dinner. I’ve got my heels on and I’ve gone head-to-toe bottle-green with high waisted loose trousers and a tight-knit tee. To finish the look I am wearing the Maxted 100% merino wool Grandpa Cardigan in the colour Pale Oat. I feel like this is a great staple piece that you can wear casually as lounge-wear or dress up and wear at night."
5. Fun every day- week days or weekend in Merino Paris Roll Neck in Khaki
"To style this knitwear look I selected the Maxted Paris roll neck in khaki, made from Australian Merino wool. It is so comfortable and beautiful and I've paired it with a black wool mini skirt, matching black wool beret, leather backpack and black leather flatforms.
This is a really fun look for weekdays or the weekend and to finish it off I threw my black, cropped leather jacket over the top."
Give us your tips on how to style knitwear. What would you pick and how would you style yours?